Two12 Social Co. is the first Social Company in Edmonton, Alberta. With seven venues throughout the city, they are dedicated to providing an experience above the rest. Two12 came to Ignition with a name and a loose concept for the company. We in turn provided an identity and a full branding system.
Staying social without a computer screen is hard in the digital age. Two12 aims to engage people, encouraging them to get out of the house and enjoy themselves with friends (or make new ones). The Two12 venues were already synonymous with good times in Edmonton, but we needed to link the citywide locations and show patrons all the benefits the Social Company offered them.
We designed a brand that would communicate Two12‘s unusual yet professional nature. Using that brand, we created a simple but bold website with event booking forms, employment information, and links to each Two12 venue. And, as in everything Two12 does, the benefits to the patrons were front and centre.